Niche down they say, it’ll be fun they say
Common business wisdom will say I have bitten off more than I can chew in trying to set up Frida & Co. I hear the words ‘niche down further’ but I’m whistling Dixie and can’t (or won’t) hear it properly.
I am determined to stick to my original vision which is to crochet clothes, bags and accessories for my beloved ageless style queens.
Have I bitten off more than I can chew? Yep. Am I taking longer, much, much, muuuuuch longer than I thought to launch this business into the world. Yep. Am I concerned. Nope.
Do the sensible thing? Yeah. Nah.
I guess the sane thing would be to scale it back, go smaller but I’m more of a ‘Go Big or Go Home’ kinda gal.
I had not realised how much work was involved in building not just a business but a little sustainable brand by yourself. Ain’t nobody here but this chicken, but this chicken is finally getting help with the bits I don’t have time to do or don’t like doing.
Luckily I’m okay-ish with taking my time. My beloved friend Carm over at @sicilianfoodtour says I’m too cautious and overthinking it and she’s right. I’m that too.
Learning to learn
Thankfully it’s all fascinating (well mostly), from learning about customer avatars, setting up newsletters, an ecommerce website, plumping up my blog, writing effective product descriptions, social media, product photography, setting up payment facilities and my most dreaded activity selling.
But I love having all these plates spinning. I thrive on the challenge of it all and in a counter-intuitive way is keeping me sane.
I may or may not get there but l’m going to give it a red hot go.
Keep calm and keep making
To all my fellow small business starter people I say, keep going even when the going is tough, even when the going is slow but make sure you schedule naps and plenty of chocolate breaks. I’m right here keeping you company and cheering you on.
Here’s to walking and chewing gum at the same time. 💃🏽
